David Guillebaud's Disruption denial: Why companies are ignoring the diruptive PDF

By David Guillebaud

we are living in an international of continuous swap and disruption prompted customarily via new know-how. but, in company, there's common apathy, paralysis and confusion in lots of validated businesses in face of the most obvious scope, scale, succeed in and velocity of disruptive swap. Why? simply because Denial is the average default reaction, given how executives’ brains functionality and the way they're trained.

This very important e-book examines why businesses look paralysed within the headlights of onrushing electronic and different disruption. In analysing and realizing this tendency in the direction of denial in businesses, the writer is then in a position to advisor executives to start seeing a brand new standpoint to dealing with the transformation problem that faces them. packed with insightful case reviews and classes won from the author’s paintings with prime businesses, it is a highly well timed booklet whilst nearly all businesses and bosses needs to take care of the specter of disruptive change.

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Disruption denial: Why companies are ignoring the diruptive threats that are staring them in the face by David Guillebaud


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